TV Advertising – License music for television advertising
This article introduces the most common uses relating to the TV Advertising (License music for television) License, one of the many LicenseQuote standard music license types.
Television advertising background and uses
Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of short advertising spots, ranging in length from a few seconds to several minutes, as well as program-length infomercials. Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the early days of television.
Television advertising license basics
Basic title: TV Ad or Television Advertisement
Television Ad – music license usage options
The property (usage) options listed below provides the most common suggested uses. When selected, the pricing is calculated according to the Publisher’s pre-set values, and can be changed by the buyer to compare different usage scenarios. Other uses, not available with the standard options, can also be negotiated via a Custom or Request quote license option to be negotiated with the publisher. These options can be found in the publisher’s store on the track’s Licenses page.
Music Length: Select length of song/track usage ranging from up to 15 seconds, 30 seconds or entire song to be played with the advertising content.
Television Ad music licensing related terminology
Master Use License
Use of sync license in advertising
A synchronization or “sync” licence is needed for a song or instrumental score to be reproduced onto a television ad, program, film, video, commercial, radio, or other kind of promotional use. It is called this because you are synchronizing the composition as it is performed on an audio recording to a film, TV commercial or spoken voice-over. If a specific recorded version of a composition is used, you must also get permission from the record company in the form of a “master use” license. The synchronization royalty is paid to composers and publishers for use of a song used typically as background music for a movie, TV show, or commercial.
Please visit our Gallery or Global Search Store to find music available for licensing from various publishers for your next television or other kind of advertising project. Many publishers also offer custom music production upon request.