Delivery of watermarked master files
As mentioned in the first article on this series about watermarked music files, Activated Content, one of the inaudible, undetectable and indelible watermarking services (recommended by LicenseQuote) provides an online marking and delivery service by Activated Content. This makes it possible for copyright owners (i.e. publishers) to deliver unique transaction-registered master files to their end-user licensing clients.
Watermark includes end-user license and registration identity
The identity included on the registered watermark includes the name of the publisher, track name, buyers name and email, and a description field which can include additional info such as license Inquiry ID and any related data. This is used to cross-reference a unique master file delivery with a client’s specific license purchase contract terms.
Copyright and license infringement responsibility placed on end-user licensee
In essence this places the copyright ingringement responsiblity on the end-user licensee (license buyer), as it makes them accountable for any unauthorized copying or file sharing of the licensed master files. This also makes it possible for the publishers to monitor time limits (1 year, 3 years, etc.) or other usage scope or limits applied to the license terms.
Workflow of watermarked file delivery
The workflow to complete this watermarked transaction delivery is only a few steps as follows:
Process can be completed within hours or a few minutes
This whole process can happen within a few minutes, and unless the publisher is busy (eating or sleeping), can be completed within a reasonable time, for example, on same day or within less than a few hours. While the client is waiting to recieve access to the delivered master file, he/she will have access to a high-quality temp dub, usually an MP3, or they can use the Free Evaluation (preview) file they already downloaded before the purchase.
Options for managing store based master files
Options for publishers linking to the Master files within their LicenseQuote account includes:
Scanning files to detect registration identity
The Ruby account also offers an easy “scan” of files to check whom it was registered to, for example, if any unauthorized copying or file sharing is suspected or has been discovered across any medium including TV, radio, film or any kind of internet post or distributed usage. When any infringement is discovered, the indelible watermark provides positive proof of the registered end-user identity, terms of license and applicable usage restrictions.
Practice compares with software license registration
In practice this is the same concept, for example, as software companies protecting their products by embedding unique end-user registration marks on unique sales of copies to their clients. Hence, this kind of copyright security is now available to music industry copyright owners who until now have only been able to depend on the “honor system” which made it difficult to find errors or prove unauthorized copying and inappropriate license usage.
All around, this combination of the LicenseQuote music licensing service