Music Publishing and Licensing Blog

Standard and custom pricing FAQs

In your LicenseQuote account on the Licensing Profiles page, you can access the complete set of standard license types with basic descriptions and default pricing.

How is the standard pricing determined?  
The license pricing “default” (starting point) is set according to our industry research which identifies the most common price ranges for non-exclusive use (including both the sync and master rights) of commercial tracks typical of many competing music licensing catalogs and libraries.

What factors influence a song’s licensing price?
Factors that may increase (or decrease) the license price of some songs include: negotiating an exclusive or semi-exclusive license for an agreed market or duration of time, negotiating direct payment for the performance royalties, custom produced recordings, award winning music or famous “hit” songs, etc.

Keep in mind that because of the great variety of available commercial music, pricing will range virtually “all over the board” from seemingly low to surprisingly high for certain kinds of license categories and market segments. What’s appears a bit “steep” for one market may be accepted as a great deal in another, so it’s important to have (or get) some experience in this area and remain flexible while “feeling out” your primary markets.  

Where can I see a list of the base point prices? 
You can see a list of license types and base prices on our site’s FAQ page.

How good or useful is the standard pricing?
For most situations the standard pricing will provide a good starting point for negotiations, and in many cases the standard calculated prices will cover your client’s basic licensing needs. Keep in mind that the calculated prices are only one of the options which music supervisors and licensing buyers will have to place a licensing inquiry. The other options you can give them include Request quote and Place bid. This helps maximize the potential of a viable negotiation which leads to a completed purchase and payment transaction.   

What if I need to change the pricing?
Beyond the standard pricing, you’ll also have full control to accept or adjust the pricing for each license type according to your catalog’s marketing needs. This can be easily managed from the Licensing Profiles settings page which gives you control over every imaginable aspect of your licensing contract, pricing, categories and negotiation rules. The Licensing Profiles interface also lets you create new custom profiles and edit them according to your exact needs.

How can I adjust my pricing?
There’s several ways to adjust your pricing:

On the Licensing Profiles page, open the Default Profile (double click the row or click the Edit link) and the Licensing Profile: Default Profile page will open. On this page you can Enable or Disable any license type. Most license types are Enabled by default, so check your settings and then click “adjust” to change the percentage of any license type. This will change the base price up or down by the percentage you enter. For example, if the base price is $100 and you want to increase it by 20%, enter 120% and then click “Update” to save it. This increases the base price to $120.00 for that license type. If you want to decrease the base price, for example by 30%, enter 70% and click Update.

2. For advanced control of your pricing, along with license title and list of usage (matrix) options, click the Pricing Matrix > Edit button to open the advanced Pricing Matrix Edit page. From there you’ll be able to see the default “Licenses” category by clicking the little plus sign in front of the “Licenses” category. You can also click the “Expand all” button at the top to drop down all the License types and related license usage (property and value) selections. To change the base price, click the pencil (edit) icon and enter a new value, then click the “check” icon to save your new base price entry.

3. You can also effect the calculated pricing by changing the value of any of the properties. For example, for Audio Projects, you could change the “Entire song” property value from 1.14 to 1.3. When selected it will increase the price based on this property’s multiplier value. You can calculate the cost difference on any calculator, spreadsheet or by using the “Test” button to open the calculator and test the actual calculation as it will appear to your clients in your store.

Of course each license type has it’s own set of properties (usage options) and associated values, such as: License Period: 1 week, 1 month, 3 months, 1 year, 3 years, etc. You can adjust any of these multiplier values to effectively raise or lower the amount of the calculated price, depending on your pricing needs and objectives. You can also delete any of the property values, rename them or add new ones to the existing list, etc. When finished, click “Done” and you’ll be returned to the main Profile page.

Can I start from “scratch” to enter my own custom rate cards?
Yes, you can create a new profile on the main Licensing Profiles page. Then, to start from “scratch”,  you can first delete the entire default Licenses category and then create your own category (or multiple categories) as needed to enter your own custom rate card(s). There are many options depending on the complexity of your rate card and pricing table. Our powerful features like ‘Price per copy’ which can do addition or multiplication (you decide) between the base price and subsequent property values, will accommodate virtually any kind of rate card regardless how simple, complex or dynamic.

If you can map out your pricing on a spreadsheet, chances are you’ll quickly find the most logical (mathematical) approach to create your LQ

If I get “stuck”, can I get some customer service help?
Yes, just let us know which Licensing Profile and License Type you need setup assistance with. We’ve always been able to find a good solution, and sometimes there’s more than one suitable approach, so it’s often a matter of your personal preference. For example, on some kinds of rate cards, it’s best to use $1 as the base price and then enter the total price amount for each of the property (usage option) values. There’s lots of ways to “mix and match” our calculator functions, so we’re confident that you’ll be satisfied with the solution which works best for you!

Can I transfer my Licensing Profile from one LicenseQuote account to another?

Yes! Currently we can do this for you by request, so just contact us with your request and we’ll move a copy of it for you to your new designated Licensing Profile. In the future we plan to create an Import/Export wizard so you can first export your existing rate card as a back up, and then later import in the same account (on same or new Licensing Profile) or to a new account.

Can we take a break now?
Yes, class is dismissed! But please don’t hesitate to contact us anytime you need some assistance with setting up your custom license type or rate card. We’ll be glad to help!

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