Making Music Make Money – some quotes and comments about the book
A few years ago I read with enthusiasm the book Making Music Make Money – An Insider’s Guide To Becoming Your Own Music Publisher By Eric Beall – Berklee Press, a publishing activity of Berklee College of Music, a not-for-profit Education publisher.
What captured my attention about this book is the overall attitude of advice which the author, Eric Beall, offers his readers who have an active interest in learning about the music industry and how the business works.
But before I shed some light on his advice, I’ll mention that you can visit Eric’s profile on LinkedIN to see his past and current experience and credentials, which includes some of the following:
You can learn more about Eric Beall from from his Music Publishing And Songwriting site on his Berklee Music Blogs
Now on to the introduction to the book (from pages 10 – 14) where one of the most revolutionary concepts is revealed. Quoted portions are indented in Times font and offered only for insights and educational purpose. Yellow highlights added for emphasis.
That’s quite a bold introduction once you realize not only the responsibility but the great opportunity involved with this kind of advice. Of course this is not yet any specific business or marketing advice which he gives in other chapters of the book, but only the “set up” so the reader understands the orientation and viewpoint from which they’ll be reading and studying this book. Next the author explains the paradox (actually two for the price of one!) which his first statement creates.
Great insights and advice. It reminds me a bit of another paradox we’ve all encountered as teens or young college students when looking for our first job. The employers usually wanted some experience, so they told us to “get a job” to get that experience, remember that shocking paradox? In other words, how could we get our first job if we didn’t have one yet to give us the experience we needed to get our first job? Of course eventually we got that first “job” (whatever it was), and with it came our first “green shoots” of experience. Let’s see how this relates to building an opportunity in the music business. Quoting again from the introduction:
See where Eric is going with this? He’s basically giving the best reason “why” one should consider becoming one’s own self-published music publisher. The reason is because it can put you in a position (when you’re ready and have a great roster of songs) to negotiate co-publishing deals with others, perhaps larger publishers. In other words, being independent, organized and prepared will give you the best “shot” at making those important connections that people in the business are normally seeking. Sure, there’s always a bit of “luck” and favorable timing, but the greatest deciding factor is having done one’s homework and administrative due diligence to prepare for the opportunities ahead.
Now let’s look at some concluding remarks which are still part of the general introduction.
This offers some great direction as to the purpose for reading this book and applying its practical guidelines to your own music business, especially if you’re interested in effectively publishing and licensing your own music at some point or learning how to do it better if you already have some experience, or even a good head start.
The book is about 250 pages long (including the index) and covers a total of 24 chapters. It’s divided into these three main sections:
Now you have a good intro to the book, not only what it is about but “why” it’s important to understand and learn the most basic concepts involved. Learning these principals, which the rest of the book explains in more detail and suggests how to apply, will make the difference between being an “outsider” or an “insider” who will be in the know. That said, I won’t spoil the rest of the story, so you’ll have to get the book and read it yourself. (lol)
But kidding aside, I highly recommend this book for anyone who wants to get a good foundation to build their music business career on. I’ve been sharing this book with others for about 3 years now, since I first read it. I’ve read some other good music industry business books before then, but this was one of the most helpful. Besides being easy and fun to read, it really keeps its focus to help you build on the previous chapters. Enjoy if you get a chance to read it and consider sharing it with others in your music biz circle or “team” when you get the chance. You won’t be disappointed and this will also give you additional knowledge for managing your own LicenseQuote account and e-commerce powered licensing store.