Music Publishing and Licensing Blog

Effective use of brand names in your store

In your LicenseQuote account, you can use brands (on the Catalogs > Brands admin page) to organize and present the songs/tracks in your store as they relate to various types of brands. After adding a new Brand, select the Type (see options below) and then enter the appropriate Brand name. The brands will then appear on the Edit Tracks page and under the track titles in your Licensing Store.

List of brand types

Currently you can select from any of these brand types:
(Type – description)

  • Album – typical record or CD with “x” number of songs which have been released together. 
  • Artist – name of the singer/songwriter or performing composer, etc. 
  • Band – group of songwriter/s who typically record and perform their own original music. 
  • Catalog – a collection of albums or other tracks can build a catalog. Example: “Big Beats Music” 
  • Collection – one or more collections of songs could comprise a larger catalog.
  • Featured – Ideal for a special or new release which may be promoted for a time. 
  • Group – similar to band, but could be more instrumental, choir or vocals performance oriented, such as an ensemble or orchestra, etc. 
  • Library – same as catalog, but could include a number of catalogs to create a larger library. 
  • New – a new release, similar to “Featured”, but completely new. 
  • Performer – a singer or instrumentalist who typically performs other writer’s materials, though they may also perform some of their own works when appropriate.  
  • Vocalist – same as performer but with primary emphasis on vocals (singing) performance. 

Use one or more brands as needed
The above descriptions provide a general guideline to the most typical, common usage for each of these brand types. You don’t have to use all, but at least one which would be the most appropriate to organize and promote your tracks.

Application scenarios
For example, if you are offering a collection of general or generic production music, you could use “Catalog” or “Library” for most or all of your tracks, especially if you aren’t promoting specific artist, band or performer brands.

On the other hand, if you are promoting specific artist, band or group (brand) names, you can create the brand/type names and apply them to the specific songs on the track’s meta data page.

Mix and match
You can also “mix and match” as needed. For example, if half your tracks belong to unique artist brands and half are generic (e.g. production element) soundtracks, you can create additional brands names to apply specifically to the appropriate tracks in your catalog. This makes it easy to add and organize a series of branded tracks into larger catalogs or libraries regardless of the total number of tracks. The result is that buyers will be able to search for tracks using the brands filter in the store as long as you make that option available.   

Publisher and store title brand names
Besides the track-level brand types, your publisher name will also appear at top of your store in the Publisher name or optionally, in the header image. This is another way to promote awareness of your company’s brand name. And on the Licensing Store admin page you can also customize the Title of your Licensing Store to best match your overall library brand name. By coordinating these brand name and title options, you’ll have full control to use the brand names (and associated types) you intend to promote in your licensing store.

% Responses

  1. Nicole Haar says:

    Thank you for the excellent page, I love reading it!